Mobile OS loyalty: how iOS, Android and others stack up

Gigaom

When a customer switched phones in June, if they had an Android(s GOOG) or an iOS(s AAPL) device, they mostly stayed committed to that OS. But, according to Consumer Intelligence Research Partners’ latest research, iOS users in general were just a bit more likely to stick with the iPhone than and Android users were to pick another Android smartphone.

Here’s CIRP’s chart calculating the loyalty rates of smartphone users by the mobile OS they choose. It shows 78 percent of iOS users chose another iPhone, while 67 percent of Android users stayed with Google’s OS. There is some switching among those though: 14 percent of former iOS users went Android, while 27 percent of former Android users crossed over to the Apple mobile ecosystem.

You can also see how iOS and Android are continuing to decimate the previous era’s smartphone champ, Blackberry(S BBRY): 34 percent of former Blackberry users switched…

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