Remember the good old days spent gathered around the TV for some major cultural event, like the Olympics, the Super Bowl or the last episode of Seinfeld? According to a new report, those days are officially over.
The report from eMarketer says that this year for the first time, people in the U.S. will spend more time with digital media per day than with TV. According to eMarketer’s estimates, the average adult will spend over 5 hours a day online, compared to 4 hours and 31 minutes watching television. That would be a slight decrease from last year for daily TV time, and about a 16% rise for digital media consumption.
What’s with the shift? Mobile, mostly. This is the first time eMarketer has included time spent with smartphones and tablets in its overall digital time figure. But either way, there has been more than a 30-minute increase in time spent…
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