Will marketers pay $24k a year for customizable neighborhood maps? InstaGIS hopes so


If you want to find out who your neighbors are, you can look at Census data, which will tell you things like the number of private businesses or by how much the population increased in your area — all in a spreadsheet format.

InstaGIS offers a lot of the same kinds of information — it also has crime and traffic data, for example — but presents it in a different way. It turns your neighborhood into an infographic with bold colors and icons for things like gender and households.

Flatbush, Brooklyn

The company, a member of the 500 Startups accelerator program, plans to release a paid version in two weeks. That version will draw not only on data from government sources (Census, Department of State), but also social networks (Twitter, Facebook, Foursquare) and private sources (Gnip, Topsy, your own data).

Users will be able to create real-time heatmaps of specific demographics—say young…

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