Medivizor wants to one-up Dr. Google with a personalized medical research service

Gigaom

Dr. Google may be the most popular medical “expert” on the internet, but yet another company wants to push the faux authority off its perch.

For the past nine or so months, New York-based Medivizor has tested a personalized medical research service with a small group of invited patients and caregivers. This week, the company opened up its service to the public.

Despite the shortcomings of using search engines to look for health information, the fact is they remain a top destination for patients hungry for answers. According to a report from the Pew Internet & American Life Project earlier this year, eight in 10 Internet users say their last health-related search began with a search engine. But, as we’ve covered before, search engines often return too much irrelevant information, and they don’t give people the context they may need or way to evaluate a source’s reliability.

To address…

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