Hey fellas: This startup wants you to monitor your fertility, too

Gigaom

In the past year or so, several new startups have targeted women with apps and other digital tools that promise a better chance at conceiving. But a Livermore, Calif. startup wants to tackle the other side of the equation: men.

That’s because while women are primarily responsible for carrying and delivering children, when it comes to conceiving, male-related issues are the root of infertility problems 40 percent of the time.

“It’s a nascent market, but we think there’s a lot of pent-up demand to help give some feedback on the male side,” said Greg Sommer, CEO and co-founder of Sandstone Diagnostics.

Bringing biodefense-related diagnostic technology to consumers

Before launching about a year ago, Sommer and his co-founder worked at Sandia National Laboratories, where they developed instruments that would enable first responders to rapidly detect toxins, radiation or other biological agents for defense needs. Along the way, they realized that…

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