Google to sunset Google TV brand as its smart TV platform merges with Android

Gigaom

Google (s GOOG) TV is dead, long live Android TV: Three years after launching the first generation of Google TV devices, Google is now looking to rid itself of the brand and realign its smart TV platform efforts more closely with Android. The move is part admission that Google TV failed, part hope that Android will eventually find its place in the living room.

Google apparently isn’t quite ready to announce the switch-over yet; a spokesperson contacted for this story declined to comment. However, an executive from a consumer electronics manufacturer that has been producing Google TV devices confirmed the rebranding in a recent conversation with GigaOM, saying: “They are calling it ‘Android TV.'”

Google’s partners, developers have stopped using the name

Some of Google’s hardware partners have already made the switch. Sony introduced a new smart TV adapter dubbed the Bravia TV stick last month. The device is based…

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