Nike’s new FuelBand SE is smarter about tracking activity, reminds you to get moving

Gigaom

In its first big update since launching its activity tracker early last year, Nike is taking the wraps off its newest device, the FuelBand SE. On Tuesday, the company showed off its second-generation FuelBand, which not only comes in black with an array of colors on the inside band but includes a range of features meant to improve fitness tracking and encourage users to move more.

“Everything you know and love remains the same,” said Stefan Olander, Nike’s VP of digital sport, at a launch event in New York. “But thousands of activity hours went into refining [it], to make it smarter… to make sure you do get credit for deliberate movement and it filters out the activity that shouldn’t [get credit].”

The new device, which will retail for $149, is better able at separating actual exercise from movement meant to trick the device into registering more “Fuel” points, which…

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