Automatic’s quantified car device debuts in Apple stores


Automatic Labs, a San Francisco startup trying to turn unconnected cars into connected ones, just got a distribution boost courtesy of Apple(s aapl). Starting Wednesday, Automatic’s Link vehicle-data-sniffing device will be available for purchase at Apple’s 250 U.S. stores and in the Apple Online Store.

For those of you unfamiliar with Automatic Link, it’s a $100 cartridge that connects directly to your car’s internal computer through the ODB-II port standard in all vehicles made after 1996. It then connects to an iPhone through Bluetooth, pulling all sorts of driving data into its app.

Screen Shot 2013-10-22 at 11.35.24 PM

Automatic tells you how you’re driving – whether you’re braking too hard, accelerating too quickly or exceeding 70 mph too often. It records every mile you drive, generates a map of every route you take, and it drops a pin every time you park. It also does a rough calculation of your fuel economy and expenses…

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