Android, iOS pull even in smartphone ad traffic, but iOS still drives most ad revenue


For the second quarter of 2013, there was no outright winner of the most mobile ad impressions on smartphones: Android(s GOOG) smartphones and iPhones(s AAPL) were locked in a virtual tie, according to Opera Mediaworks’ report published Tuesday. But when it comes to impressions generated by all types of mobile devices and revenue from mobile ads, there is a clear winner: iOS.

As you can see in the chart below, Android phones and iPhones each accounted for about 30 percent of mobile ad impressions. But the iPad puts Apple over the top when it comes to overall mobile ad traffic, with 8 percent of that traffic versus Android tablets’ less than 1 percent. (The iPod touch also pulled in about 4.83 percent of mobile ads, which itself was higher than all of BlackBerry’s(s BBRY) mobile ad hits.) That puts the iOS share of mobile ads 13 percent higher than Android.
Opera iOS Android Q2 2013 mobile ads


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